TearScience, a pioneer in medical technology for dry eye disease, approached us with a challenge: modernize their brand to reflect the sophistication of their science and the life-changing impact of their treatment. While their technology was trusted by eye care professionals, their brand felt clinical and outdated—failing to connect with the patients whose lives it aimed to improve.
We led a full rebrand that repositioned TearScience around empathy, clarity, and innovation. From updated visual identity to messaging that spoke directly to the human experience of dry eye, every element was designed to bridge the gap between science and everyday relief. The result is a brand that not only earns trust in the exam room, but resonates with the people who need it most.
