We were tasked with developing concept design for a co-branded travel credit card from Aeroplan and Chase Bank—two powerhouse names in loyalty and finance. The goal was to capture the excitement and aspiration of travel while communicating the tangible benefits of the card in a way that felt premium, modern, and easy to understand.
Our approach focused on translating the value of points, perks, and possibilities into a visual language that sparked imagination. From art direction to key messaging frameworks, we explored a range of concepts that evoked movement, elevated journeys, and the feeling of unlocking something exclusive, stepping into a new premium experience.
