To help Royal Canin challenge the growing trend of raw feeding, we developed a series of animated shorts that broke down the science behind kibble in a way that was clear, credible, and surprisingly fun. Raw feeders often pride themselves on being more "natural," so we needed to meet that passion with facts—without sounding clinical or condescending. Animation allowed us to visualize complex nutritional science and turn it into engaging, bite-sized stories that pet owners could actually understand and trust.
Each short tackled a common myth—from bacteria risks to nutritional gaps—using clever metaphors, pet-first logic, and a tone that was smart but approachable. Backed by Royal Canin’s veterinary expertise, the series helped reposition kibble not just as a convenient choice, but as the more thoughtful, science-forward one. The result was more than just education—it was persuasion powered by empathy, storytelling, and facts.
Animation Studio: Head Gear
Agency: GSW