Humanizing a Tech Company with a Brand Overhaul
Miovision, a global leader in Intelligent Transportation Systems, has grown rapidly through strategic acquisitions. While well-known in traffic management circles, they needed to stand apart from emerging competitors and reinforce their market leadership. A strategic discovery process—including stakeholder interviews, data analysis, and competitive research—revealed they were serving both B2B and B2C audiences.
Despite their tech-forward strengths, Miovision focused heavily on the “how” of their solutions, overlooking a key opportunity to connect with broader audiences. By shifting the narrative to highlight the real-life impact of their technology on everyday city living, we helped humanize their story. The result: a refreshed brand positioning and updated guidelines that bring clarity, empathy, and relevance to their mission.
The Pitch video that inspired a human change.