Humanizing a Tech Company with a Brand Overhaul
Miovision is a leading-edge Intelligent Transportation Systems solutions company with global reach. Their growth has catapulted over the last few years through strategic acquisitions.
Miovision is a leading-edge Intelligent Transportation Systems solutions company with global reach. Their growth has catapulted over the last few years through strategic acquisitions.
While known in the world of traffic management, they were looking for a way to differentiate themselves from other up-and-coming competitors and to help maintain their lead status.
Through an in-depth strategic discovery process, including stakeholder interviews, data and competitor analysis, and understanding the market demand, we discovered that Miovision has both B2B and B2C audiences.
But with a heavy focus on the “how” behind their technology, they were missing a huge opportunity to demonstrate to key decision makers and general citizens the impacts a Miovision solution would have on the daily lives of those living in cities.
But with a heavy focus on the “how” behind their technology, they were missing a huge opportunity to demonstrate to key decision makers and general citizens the impacts a Miovision solution would have on the daily lives of those living in cities.
We’ve recently completed refreshing Miovision’s brand positioning and guidelines, and have humanized their story for the masses.
The Pitch video that inspired a human change.
