Voilà was an underdog in the grocery delivery category, significantly outspent by their competition.
Trending 2 Table created a bespoke Trend Index to discover the next viral food trends. Our Trend Index was data-based, pulling data from TikTok, Google, Pinterest, social listening, culture and content trends, and Voilà’s first-party search and sales data. Each source has an assigned value, which is then filtered through our index to generate “trend energy” predictions.
Trending 2 Table gave Voilà a first-mover advantage, delivering all the ingredients for the latest trending recipes with just one click.
Awards:
2023:
SILVER - Cannes Lions
GOLD - Effie Awards
GOLD - Clio
2x SILVER - Clio
BRONZE - Clio
SILVER - Effie Awards
BRONZE - Effie Awards
2x GOLD - Strategy SIA
SILVER - Strategy SIA
GOLD - StrategyAwards
2x BRONZE - StrategyAwards
2023:
SILVER - Cannes Lions
GOLD - Effie Awards
GOLD - Clio
2x SILVER - Clio
BRONZE - Clio
SILVER - Effie Awards
BRONZE - Effie Awards
2x GOLD - Strategy SIA
SILVER - Strategy SIA
GOLD - StrategyAwards
2x BRONZE - StrategyAwards
2024:
4x BRONZE - One Show
4x BRONZE - One Show
