BMO needed to connect with a generation who actively ignored them. So, BMO became the first financial institution to launch a channel on the world’s number one streaming platform, Twitch. All this despite the objections of Twitch, who recommended against a bank creating a Twitch channel. With over 8.9 million video views, a 30% improvement in gaming association among younger customers, and over 37K campaign engagements, BMO NXT LVL reimagined what a bank can be and proved there is room for a financial institution to thrive within gaming culture.
AWARDS
2023
2x GOLD - Cannes Lions
2x SHORTLIST - Cannes Lions
GRAND EFFIE - Effie Awards
GOLD - Effie Awards
SILVER - Effie Awards
BRONZE- Effie Awards
4x GOLD - CMA
2xBRONZE - Effie Awards
2x SILVER - Atomic Awards
2x SILVER - Strategy SIA
2x SILVER - StrategyAwards
BRONZE - CMA
BRONZE - StrategyAwards
BRONZE - Epica Awards
BRONZE - ADCC
BRONZE - Epica
MERIT - One Club
AWARDS
2024
SILVER - Clio
2xBRONZE - Clio
BRONZE - SIA - OOB Retail.
WOOD Pencil - D&AD
SHORTLIST - Cannes Lion -
Creative Effectiveness
GRAND PRIX - Strategy
GOLD - Content - Strategy
GOLD - Connection Strategy
SILVER - Social/Conversational - Strategy
2023
2x GOLD - Cannes Lions
2x SHORTLIST - Cannes Lions
GRAND EFFIE - Effie Awards
GOLD - Effie Awards
SILVER - Effie Awards
BRONZE- Effie Awards
4x GOLD - CMA
2xBRONZE - Effie Awards
2x SILVER - Atomic Awards
2x SILVER - Strategy SIA
2x SILVER - StrategyAwards
BRONZE - CMA
BRONZE - StrategyAwards
BRONZE - Epica Awards
BRONZE - ADCC
BRONZE - Epica
MERIT - One Club
AWARDS
2024
SILVER - Clio
2xBRONZE - Clio
BRONZE - SIA - OOB Retail.
WOOD Pencil - D&AD
SHORTLIST - Cannes Lion -
Creative Effectiveness
GRAND PRIX - Strategy
GOLD - Content - Strategy
GOLD - Connection Strategy
SILVER - Social/Conversational - Strategy
2024 Entry of the continued use of BMO NXT LVL as a twitch platform as well as the integration of Discord to hang out with fans and provide a more interactive experience while watching.
