The need? Launch a quirky snack innovation in a saturated snack market filled with predictable options and fleeting novelty. Pringles Mingles blends complementary flavours into a single puff, creating a symbolic and literal fusion.
The brand strategy was anchored in the core truth: Mingles is more than a snack. It’s a social catalyst. Under the banner “Made ya Mingle,” the campaign positioned Mingles as a snack that sparks connection. Every brand touchpoint was guided by one central idea—this is the snack that brings people together, just like its flavours. The campaign leaned into moments where awkwardness and icebreaking are most common: parties, mixers, and of course, Taylor Swift concerts.
The brand strategy was anchored in the core truth: Mingles is more than a snack. It’s a social catalyst. Under the banner “Made ya Mingle,” the campaign positioned Mingles as a snack that sparks connection. Every brand touchpoint was guided by one central idea—this is the snack that brings people together, just like its flavours. The campaign leaned into moments where awkwardness and icebreaking are most common: parties, mixers, and of course, Taylor Swift concerts.
